Designed Wayfair's Annual Report

Project Description

I learned to construct larger systems of typography through the development of linear narrative structures, non-linear interactive formats, and coordinated brand expressions. This project required us to find a company’s annual report. Generally, the company’s annual report is just a PDF file composed of simple forms and text. This project required us to redesign the annual report in a better way. I also created a booklet to show the system of types and a variety of visual elements for the 2020 annual report.

Designed Wayfair's Annual Report

Project Concept

After investigation and research, I chose the company Wayfair. It is a furniture company. Its website style is minimalist, and it has a lot of white space. The style of furniture is also clean, natural, and simple. I chose green as my spot color to show the eco-friendly and natural qualities of the furniture. I also used a lot of white space to fit in with its brand tone. I used a three-column grid system to build the layout. I used a lot of bold and strong contrast to show the hierarchy. 

Type

Logo Design, UI/UX Design, Web Design, Book Design

Year of Completion

2021